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Website & Digital Marketing Support

Your website is one of your most valuable business tools — it’s often the first place people find you, learn about what you do, and decide whether to get in touch. Keeping it up to date and visible online can make a huge difference to your success.

🌐 Search Engine Optimisation (SEO)

I’ve been helping websites perform better in search engines for over 20 years, and in that time I’ve seen digital marketing evolve dramatically — from the early days of simple keywords to today’s complex, user-focused algorithms.

If your website isn’t appearing where you’d like it to in search results, there could be a few reasons why. It might not be structured clearly enough for search engines to understand, the content might need fine-tuning, or it simply hasn’t been updated in a while. Here are some common factors that can affect your site’s visibility:

 

  • Poorly designed pages that aren’t properly indexed by search engines

  • Outdated or unoptimised content

  • Missing or weak keyword research

  • Incomplete or inaccurate meta tags

  • Few quality links pointing to your site

  • Long gaps between updates

  • Slow loading times or poor mobile responsiveness

  • No clear marketing or content strategy

By addressing these areas, I can help improve your site’s visibility in search results and attract more of the right visitors.

 

I can also track how your website is performing using Google Analytics, giving you valuable insight into where your visitors come from, how they interact with your pages, and where improvements could be made.

💻 Website Management

 

If your website needs updating or regular attention, I can help you manage it efficiently and effectively.

 

Over the years, I’ve worked with a wide range of Content Management Systems (CMS), including WordPress, Wix, Shopify and various other platforms. I can support you with:

  • Adding new, search-optimised content

  • Updating existing pages and images

  • Managing e-commerce stores and processing orders

  • Creating content plans to keep your site fresh and relevant

  • Troubleshooting small technical issues

  • Setting up and managing simple email marketing campaigns

  • Helping with social media basics like setting up accounts and scheduling posts

 

Whether you want to hand over the day-to-day maintenance or just need a bit of help keeping things updated, I’ll make sure your site stays current, professional, and working hard for your business.

​​💬 What My Clients Say

"Sam has supported me over many years, she has helped me weave my way through the on-line marketing minefield (my sense of it as a non-techie). All her advice has been straightforward and clear, no jargon to get me confused, and her work on key words and other advice has helped me refine and implement the changes needed to refresh my two business website as my focus has evolved over time.  I’m so glad to have Sam on my team providing an experienced and supportive service."

Debbie Carroll, Step Change Design

Would you like to find out more or chat about how I can help your business?

Please get in touch — I’d love to hear from you!

GET IN TOUCH

hello @ sammcarthur.co.uk

Mob: 07775 796764

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© 2025 Sam McArthur. Virtual Assistant, Digital Marketing & Website Management in Dorset

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