Are you regularly keeping in touch with clients & prospects?
Do they really know the full range of products or services you provide?
Do you want to know which services or products you offer are hitting the mark?
If your answer to the first two questions is ‘No’, then you should be sending out an email newsletter on a regular basis. Email marketing campaigns are one of the most effective ways to keep in touch with your customers, not only in terms of cost, but in terms of sales and leads. Sending email newsletters mean you can up-sell and cross-sell your products/services and make sure your customers don’t forget about you once the project has ended or they have received their order.
Perhaps you already send a newsletter but aren’t getting the response from it you’d like, or are sending out a newsletter on an ad hoc basis as and when time allows. Perhaps you don’t sent one at all and don’t know where to start.
Email marketing should be an essential part of your regular marketing activities. You can measure the response to each campaign, find out which services or products promoted in your newsletter are popular, drive traffic and increase sales and leads through your website.
Using a third party email provider to send your emails will ensure your emails actually get through to the recipients, allow you to track the performance of each communication and ensure your emails look professional and reflect your brand. Many email providers provide a low cost platform to do this.
I can help you create an email marketing plan to ensure you send out your emails on a regular basis, grow your list, help you set up a template and show you how to track the emails you send out.
Would you like to find out more or discuss how I can help you?
Please contact me!