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I started working in internet marketing back in 2000 when my interest in the internet got the better of me. I first went online in 1996 and my thoughts about being a web designer led me into internet marketing – a big change from handling Government contracts for the defence sector!


I started my own consultancy, Forty First, in 2002 after working in house for a leading job board and then for an internet marketing agency in Brighton where I honed my SEO skills with projects for a multinational publisher, a national hotel chain and a large charity.

I now offer Virtual Assistant services to small businesses covering general admin duties including correspondence, updating databases, liaising with customers, email marketing campaigns, website management and SEO, basic bookkeeping and more! I also speak French (you never know when that might be useful!)

Find out more on my services page.

I am lucky to live in north Dorset, surrounded by beautiful countryside between Blandford and Sherborne but can help you wherever you are located!

Please get in touch to find out more about how I can help:

Mob: 07775 796764

Email: hello @

What My Clients Say...

"I have known and worked with Sam McArthur for over 10 years now for all SEO & digital marketing projects and ongoing work. She has been a breath of fresh air throughout – you tell her what you need, she tells you what can be achieved for the budget and she gets right to work. I have had amazing success with Sam’s help and in dealing with the minefield that is SEO. It has saved me so much time and money and I can get just get on with doing the work that I actually understand and enjoy. Sam understands the design element of a website, she gets the e-commerce side of a business and she is always on point about the latest developments that Google and all the other tech companies are doing. She manages to abstract and distil this in plain English and tailored to the industry you are in. This is something that is invaluable."

Françoise Murat Design


Mob: 07775 796764

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