Online Marketing Training & Consulting

Along with planning, SEO and website audits, my experience means I can help you with day to day digital marketing activities, such as email marketing campaigns, creating a content marketing strategy or planning social media activity. I can also train you to do some or all of these activities yourself, including SEO.

 

Digital marketing has become a huge activity for many businesses and along with the actual running of the business, it’s easy for it to become disjointed and neglected as other business matters take priority.

 

Planning ahead makes all the difference. You’re then not wondering what on earth to blog about or post onto your social media profiles when you suddenly decide you need to update it or ‘do some online marketing’. With a bit of help, this whole process can be made so much easier with monthly planning, making use of the many low cost tools available and preparation in advance when you know busy times are ahead. Keeping your name in front of your prospects is so important in today’s very noisy and fast changing world. Once your online marketing becomes neglected it can be very difficult to get started again and rebuild momentum.

Digital Marketing Training

Are you a sole trader, micro business or just starting up? 

 

Do you want a ‘hands-on’ approach to promoting your website and need guidance & support?

 

Are you confused with all the digital marketing terminology and not sure where to start?

 

Having delivered workshops and training sessions for a variety of organisations including Business Link, The Audience Agency, University of Portsmouth, sole traders, micro businesses and consultants, I can train you in digital marketing.

 

What do I cover?

Search Engine Optimisation – Learn what changes you need to make to your website to ensure it gets found in the search engines for your target keywords. You’ll learn how ‘search engine optimisation’ (or SEO) works and/or how to set up a Google Ads campaign if you need more instant results.

 

Email Marketing – Send out your first Email Campaign – all the steps from designing an eye-catching template to writing a great article.  Find out how to get your emails opened and read by more people.

 

Blogging – Get answers to those niggling questions like why, how often, what to write about and how it all works.  Get started with a new blog, or relaunch an existing one.

 

What is covered in the training will be tailored to your requirements as it’s likely that you might be quite confident with some aspects of your marketing, but you’re struggling with others. It’s also important you understand how all your digital marketing works together so you get the most out of your campaigns.

 

How it Works

An initial chat over the phone will help me find out more about your business, what marketing you’re currently doing and what training you need. From there I’ll put together an agreed programme which usually involves a series of training calls by phone/Skype or Zoom. 

Would you like to find out more or discuss how I can help  you? 

Please contact me!

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© 2020 Sam McArthur. Digital Marketing Consultant in Dorset